Our Hidden Beach “Have a Lovely Day” campaign was inspired by the Bill Withers classic song “Lovely Day” but the sentiment behind the campaign is aligned with everything Hidden Beach has stood for from day one.

Since the beginning, we have been committed to shining a spotlight on the special talents capable of capturing real emotion in their art. We have been bottlers in a sense, bottling those honest emotions and spreading them to their intended recipients. In doing so, the millions who have tasted these rare delights and found, like drinking from a magic fountain, one taste of the special elixir makes them feel better.

While we have never had a specific dictate on “feel good,” There are simple rules to live by, which our artist have, time and time again thereby spreading happiness like bees spread pollen everywhere they have been heard.

The new Science of Happiness has found that if one commits an act of kindness then the body releases elevated levels if Serotonin. This same serotonin raising effect has been found in the recipient of acts of kindness. Most amazing of all is that by simply witnessing random acts of kindness will raise the seratonin levels in a viewer of the act.

As Jill’s version of “Lovely Day” was banging in our offices Thornell Jones coined the start of this campaign “Have a Lovely Day,” which started out with the simple “pay it forward” type of conversation and has now grown to encompass so much more.

We realized that all we have ever wanted for the Hidden Beach fan and family member was to have a ‘happy’ day. Our contribution to their wellbeing has been the gift of music via one of the talents discussed at the outset that we have “bottled.”

Now, while it started as a way to draw attention to a single song, “Have A Lovely Day” has quickly grown to represent the sentiment that encompasses everything good you do for others, for when doing for others you ultimately reward yourself.

Do Good. Feel Better. Have A Lovely Day.

Use this site as a resource for doing good in the world. Visit our How To Make A Difference section to learn more about our featured organizations that need your talents. Deliberately perform “Random Acts of Kindness” and discover how good it makes you feel. Share the simple message that doing good makes the world a better place by Tweeting #Havealovelyday and forwarding the “Have A Lovely Day” clip to your friends and associates.
Stay tuned for news of our Contest where your good works will be on display!